Check if your product, service, lead generation offer, or SaaS can afford Google Ads before you spend. Select your business model and the calculator changes the inputs, metrics, and recommendations.
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Product mode calculates profit per order after discounts, product cost, shipping, packaging, processing fees, optional tax, returns, and repeat purchases. It then compares forecast CPA against break-even CPA and a safer target CPA.
Lead mode calculates maximum affordable CPL using customer value, gross margin, qualified lead rate, and close rate. It avoids ecommerce-only ROAS language and focuses on CPL, CAC, close rate, and lead quality.
SaaS mode calculates customer LTV from monthly revenue, gross margin, and customer lifetime, then compares forecast CAC against break-even CAC and a safer target CAC. It also shows LTV:CAC and payback period.
The score is a planning signal, not a guarantee. It mainly measures how much room you have between forecast acquisition cost and your break-even limit, then adjusts for thin margins, low conversion volume, campaign fit, and weak assumptions.
Unchecked items are treated as unknown until you complete the check. The tool does not shout “do not launch” on first load. Once you answer the fit questions, missing tracking, feed readiness, call handling, or CRM attribution can reduce confidence and produce practical warnings.