Which UTM fields are required?

For clean campaign tracking, use at least utm_source, utm_medium and utm_campaign. Term and content are optional fields for keywords, ads, buttons, creatives or variants.

Does this UTM Builder upload my URLs?

No. The UTM Builder runs in your browser. URLs are created locally and are not uploaded to a server.

UTM Builder — Free URL Generator

Use this UTM Builder to create clean campaign tracking URLs for GA4, Google Ads, Meta Ads, email, social posts and partner campaigns.

Campaign URL UTM Tracking Link

Website URL required

Paste the final landing page URL. Existing non-UTM query parameters are preserved.

Campaign source required

Campaign medium required

Campaign name required

Campaign term

Campaign content

Campaign ID

Report label

Lowercase values and replace spaces with hyphens Remove old UTM parameters before building

Enter a URL and campaign values above to create your UTM tracking link.

Keep UTM names consistent

Use the same naming style every time. For example, do not mix paid-social, paid_social and paidsocial for the same channel, because analytics reports may split them into separate sources.

How to use this UTM Builder

A UTM Builder adds tracking parameters to your campaign URL so GA4 and other analytics tools can separate traffic from Google Ads, Meta Ads, email, social posts, affiliates and other campaigns.

Required UTM parameters

utm_source identifies where the click came from, such as google, facebook, newsletter or linkedin.
utm_medium identifies the channel type, such as cpc, paid_social, email, referral or organic_social.
utm_campaign identifies the specific campaign, promotion, launch or offer.

Optional UTM parameters

Use utm_term for paid keywords, audiences or targeting details. Use utm_content to separate ad creatives, buttons, banners, email links or A/B test variants.

UTM Builder best practices

Before sharing links, decide one naming convention and keep it simple. Lowercase values, avoid spaces, and use clear names that your future self or client can understand inside GA4 reports.

Frequently Asked Questions

What is a UTM Builder?

A UTM Builder is a URL generator that adds campaign tracking parameters to a landing page URL so analytics tools can identify the source, medium, campaign, keyword and creative.

Which UTM values should I use for Google Ads?

A common setup is utm_source=google and utm_medium=cpc. Use utm_campaign for the campaign name and utm_term or utm_content for keyword, audience, ad group or creative details when needed.

Is this UTM Builder private?

Yes. The UTM Builder works locally in your browser. Your campaign URLs are not uploaded, saved or sent to a server.